We were approached by Wimbledon Art Fair
to creatively re-define their identity and campaigns
for a series of unique art events in the private
working studios of 150 artists and makers.
Wimbledon Art Fair is is a truly unique event on the London arts scene. It gives visitors exclusive access to the usually private working studios of some of the UK’s most exciting contemporary artists and makers. With 2 buildings, 8 floors and 150 studios, this was a commission high on inspiration. We started by analysing the market and current positioning, before moving into a process of strategy - visual identity - media planning and buying - executions and insights after every event.
Logo Development
creating a tagline lockup that can be used to promote the event.
Directing the photoshoot to match the concept
Make it stand out.
The approach is consistent and compelling, placing the artists and makers front and centre. The campaigns make use of a blended approach using high impact outdoor advertising, keep-able direct mail, stunning film and video and social media that gets likes, comments and clicks to the website to find out more.
A6 fold out to A3 x 2pp event guide
Large Scale Media

Social Media